Why Food Businesses That Invest in Flexible Packaging Films Outperform the Ones That Don’t


Summary – High-quality flexible packaging films can tremendously boost a food business’s brand value. There are several other advantages these ‘alternative’ packaging items provide. 

Flexible packaging solutions have taken the packaging industry by storm. Basically, flexible packaging items are packages that can easily alter their shapes. Their non-rigid structure may be mistaken as a weakness but is actually a strength and helps protect sensitive products. That’s why flexibility is the main quality industrialists look for in the packaging industry. High-quality flexible packaging filmsfor instance, are much eco-friendlier than traditional packaging items. Plus, they’re cheaper, so businesses receive far better value for money. 

A flexible packaging film will be efficient at protecting the product inside throughout its supply cycle. From the time these packaging items are applied to the products to the time, they’re opened – these packaging items stay resilient and don’t twist or break easily. Here’s why businesses, especially food companies that leverage these flexible packaging items, outperform businesses that don’t. 

Customer Satisfaction

When customers receive flexible packaging films, they’re amazed by the technology behind the packaging item. For instance, stand-up pouch bags, a part of the ‘flexible packaging’ revolution, have amazed countless customers over the ages. They’re made from thin layers of plastic, aluminium, paper, or other materials. Stand-up pouches may look weak or too thin to offer good production to sensitive products. But, in the last decade, not a single customer has complained about these packages. They always protect products, especially food products from environmental risks, physical damages during transportation, and don’t allow a single molecule of air access to the product. 

Flexible packaging films can also be customized to boost consumer engagement with the company. They come in various designs and can be custom-printed with any type of artwork. Even better, some of the latest flexible packaging items now come with zip locks that make them easier to use. 

Significantly Reduce Packaging Costs

Businesses that invest in flexible packaging films can drastically cut down their packaging spend. Flexible packaging items cost much less than traditional packaging items. The manufacturing of these packaging items involves the lamination of multiple film layers. The layering process is totally automated and takes far less time, energy, and expenses than other package manufacturing methods (glass bottles, plastic jars, etc.). Plus, these multiple layers of films are extremely resistant to wear and tear so the risk of recalls or reworks is minimal. 

More importantly, the flexible packaging films shield the product from external contaminants throughout all stages of packaging, loading, distribution, and storage. Contaminants like light, moisture, carbon dioxide, etc. don’t enter the packaging items, so businesses also improve customer experiences. These films even retain the freshness and aroma of food products. 

Used Across All Industries

The use of flexible packaging films is very common in snacks, ice creams, food deliveries, etc. Food stored in these packaging items can be directly transferred from freezers to microwaves as the films offer amazing insulation. Pharmaceutical companies, electronics companies, and cosmetics brands are now using LDPE films to package their sensitive products. The equation for businesses is simple – if you don’t use laminated, stand-up zipper pouches, vacuum-pack bags, etc., you won’t be able to reduce your ever-increasing packaging costs!


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